christmasparty

TOP TIPS FOR BRANDING YOUR NEXT EVENT

We are delighted to share a guest blog by Melissa Webb sharing her top tips on how to better brand your next corporate event...

1. Involve the right people from the start….

When you organise a corporate event you of course want everyone to turn up and have a wonderful time, however you also need to ensure that they notice who threw the bash and why! There’s a fine line to tread between forcing your brand/message upon your guests in an overly sycophantic manner versus letting them leave with no idea about why you threw the event in the first place. Of course you want them to enjoy themselves but you also want to ensure they leave having received your message.

A key part of striking this balance is making sure that the right people are involved in the event design and messaging right from the beginning. Leverage your internal brand, communications and HR teams to make sure the brief is on point right from the outset. This will result on a well thought through event that is entirely joined up and guarantees that the key messages are received and clear.

Example below: Hedsor Autumnal Corporate Supper Party.

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2. Think literally and laterally about how your brand can take centre stage…

Incorporating your brand into your next event can be done in many ways. Perhaps the waiting staff could be wearing branded outfits? Should the event include a hashtag where all delegates use social media to share and collaborate content? Are there flags flying your brand as guests arrive onsite (see Tesla example below providing standout against their competition) or perhaps your logo could be projected onto the exterior of the house?

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Branded Tray

Incorporating your brand palette into the food for your event should be handled delicately. If your branding is black and red you probably don’t want to base your food on those colours. Serving the food on branded corporate trays instead is a much less intrusive way to showcase your brand.

Also think about lighting to the interior and exterior of the house, linen colours and floristry which are all clever ways of incorporating your brand palette.

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3. The gift that just keeps on giving…

Giving your guests a well packaged treat for when they leave is a great way to reinforce your brand not only on the day of your event but for days/ months after. Hedsor House for example, occasionally gift Hedsor Botanical Gin as a VIP treat for at our Shephard family hosted events.

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Branded cookies have also been incredibly popular (like the Pandora example featured above) and we’re also loving one portion cocktail bottles (also featured above) - delicious, on brand and most importantly…….recyclable!

4. Consider your brand values…

If you’re a health food company you probably don’t want to be serving alcohol or fried food. Fill your tables with fresh organic ferns and incorporate fresh, green menu items that reinforce your brand.

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If you are ready to plan your next event, enquire directly through Hedsor via the button below or visit my website here.

FOUR REASONS TO HAVE A MID WEEK CORPORATE CHRISTMAS PARTY

Check out our latest blog post about planning your Christmas party and why booking a midweek celebration is the new big thing...

Available Dates

Unless you're super organised you're probably only just getting around to booking your office Christmas party. Don't worry you're not alone and Hedsor House is excited to say we still have a few exclusive hire midweek dates available! Give us a call to chat through your options. 

More Cash Behind the Bar...

We're currently offering special rates on our Gatsby packages on Mondays and Tuesdays meaning you'll save some money and be able to put this behind the bar. Just don't blame us the next morning!

Keep Your Main Social Diary Clear...

December is the ultimate month for social events in terms of catching up with the most important people in your life. Save your Thursday to Saturdays for friends & family and schedule your corporate party for the week to maximise being a social butterfly! 

Office Etiquette

The best thing about having a midweek office party means ordering pizza or takeaway to the office is absolutely acceptable the next day. 

 

To speak to us about a potential Christmas Party please call Alexis Awtrey at 01628 819050

Easy & Effective CHRISTMAS PARTY Planning

8 THINGS to consider WHEN PLANNING YOUR work CHRISTMAS PARTY

If you’re reading this and Christmas seems a bit far away, let’s just start by saying it’s never too early to organise the office Christmas party! The pressure of organising an event that all your colleagues will enjoy can be a stressful and scary prospect.  Yes you are probably thinking it’s a tad early to start getting into the festive spirit but if you want to pull of your work celebration then organisation is key! After all it's only 215 days away...

Whatever your level of experience we hope you will find our pointers below helpful so that you are one step closer to delivering a real Christmas cracker of a party!

#1  The date – pencil it into everyone’s calendars  

Just to complicate the process, when it comes to social events around Christmas everyone diaries fill up fast. This means you want people to pencil in a date as soon as possible. Get your management diaries and travel schedules aligned and set a date.

If you work in a smaller office you always have the option of sending an email around with a few date options. We suggest heading to Doodle and asking people to choose which day’s suits them then go with ‘majority rules’.

 #2 ££ – Find out the budget

Although this could potentially be the most contentious element, it ultimately has a huge impact on the type of Christmas party you will organise, determining everything from food to alcohol to entertainment and choice of venue.

Find out how much cash you are able to spend as soon as possible – then allocate the money towards the main focus of the event. 

  #3 Source the venue  

Good venues go quickly – the earlier you look around for a venue the better.  

A quick guide to choose the Venue  

Ask capacity and availability

 ££ - does it fit in your budget?

Location

Do they offer a package?

Organise a site visit

Put a date on provisional hold

Is accommodation available?

Confirm venue and pay deposit

Inform your guests

 

#4  What type of Christmas party will it be?  

 

There is almost endless variety when it comes to the type of Christmas party you plan to have. Ask the venue of your choice is they are offering a themed package, this will then give you a starting point.   

 

#5  The Food & Drink 

Getting everyone in the party spirit is very reliant on the food and drink you serve your guests.

Don’t feel like you have to stick to the traditional Christmas turkey, the theming, venue choice and  what you believe your guests think is important are key factors to consider.  

We suggest you head to a menu tasting with a few of your colleagues, the more opinions you get the more confident you will be with the end decision.  

#6 Entertainment & Music

We believe choosing the right music and entertainment can either ‘make or break’ your party. You want to ensure people are occupied, having a boogie and letting their hair down.  We recommend you choose both of these around your theme, venue and what would suit your team and company culture.

A few inspirational ideas; live performers such as comedians, jugglers, stunt shows, circus acts. You could choose games such as casino tables, murder mystery, giant Jenga, air hockey, pool, arcade machines. Other hits include cocktail flaring demonstrations, wine tasting and karaoke. Fireworks always help a party go with a bang too. Hedsor are transforming the house into the Gatsby Mansion this Christmas complete with cabaret entertainment, a fully immersive theatrical experience and 1920's theming!

#7   Transportation

Mini buses and taxis will be a necessity to ensure that your guests have a hassle-free evening, advising them to plan ahead and providing them with details in advance will really help you at the end of your night.

#8   Speeches & Awards  

We're 99% certain that you will be asked to schedule in a slot for speeches and/or awards, the timing for this to take place must be planned in advance. Depending on the numbers attending a microphone might be needed – just make sure these don’t go on for too long as short and sweet are always best. After all people are there to celebrate the end of a successful year and let off some steam...

Looking for a fully immersive experience? Hedsor House offers four different Gatsby themed Christmas 2016 Festive Party Options which include exclusive hire of Hedsor House & Grounds, DJ & Dance Floor. December & January dates still available. Download the Gatsby flyer here.

By Grace Lloyd-Jones, Marketing Executive and Wedding Aficionado