XYZ - Abercrombie & Kent: Land Rover Experience

Around the World in 100 Acres 

When Land Rover Experience launched their bespoke self-drive experiences with travel company Abercrombie and Kent, they wanted to get ‘off the beaten track’ without travelling too far from London.  That’s where Hedsor House came in. 

A stone’s throw from London and yet a whole world away, the house and grounds were used extensively for a press launch to create an unforgettable adventure around the world – all without leaving the English countryside. 

The Event 

The whole event was themed by XYZ Events, an experiential agency, who focused on the countries where the new Land Rover Experiences were offered: India, Africa and the UK. So, upon arrival at the house, guests were welcomed into the Centre Hall with its beautiful domed ceiling which had been decorated with an Indian theme.  

A short press presentation was delivered in the Drawing Room, before a traditional British afternoon tea in the Boudoir. After a ride on Hedsor’s 4x4 course, to test out the Land Rover Experience, the day came to a close on the lawn terrace with sundowners. 

The area had been dressed in the African theme with safari tents, soft lantern lighting and a themed menu from preferred caterers Rhubarb. 

Hedsor House was the ideal location for the launch of Land Rover Adventure Travel by Abercrombie & Kent. It was brilliant to have a luxury location just 40 minutes outside of London where we were able to give our guests a taste of what it is like to take our vehicles off-road in such a stunning environment.”
— Marcelle Duncan, Brand Manager, Land Rover Experience.

Why Hedsor House?  

Hedsor House provided a true blank canvas that allowed the teams to achieve their objectives: a fun, themed event that represented the countries on their roster, as well as having the space and technology required for press presentations. 

The 4x4 off-road course also provided a great opportunity to show what the Land Rovers can do! 

Event Partners

Abercombie and Kent Land Rover Experience

XYZ Brand Experience Agency

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